Data communication refers to the transmission of data between devices by using the transmission medium. This could be accomplished through wired media, such as twisted pair wire or coaxial cable, or wireless media like optical fibers or radio waves. The data must be encoded, encapsulated and transmitted by the device sending it then decoded and decapsulated at the receiving device. This process is similar to the transmission of analog signals however, it is more complex and focuses on the exchange of binary data (1s and 1s and).

To increase efficiency within an company, companies are making use of data communication to share information more effectively with dispersed users. To match inventory to demand and reduce the amount of waste produced, an automotive manufacturer required data to 6’000 untrained spare parts dealers who were dispersed. This required communication via a network that was not designed for data communications and the use of a mobile app that was difficult to navigate for new users.

Effective data communication begins with understanding your target audience and how they look at the data. It is about creating visuals to help tell the story and provide contextual information. It also involves articulating the data in a clear narrative. It also involves adjusting the content to each audience depending on their hierarchy, technical proficiency and level of interest. It is also about pushing the boundaries of creativity to make data-driven communication more memorable and memorable.

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